This all adds up to make checking your rankings somewhat more complicated than it once was in the days when Google returned a relatively static set of results (often known as ten blue links).ĭespite this complexity, it is still important to check your rankings.
The location of the person conducting the search is one such variable that is used to create truly dynamic and personal results for each user. The offshoot of this is that what you see is not necessarily what the next person conducting the same search will see. This complexity is further compounded by the fact that search results often differ for each user depending on many signals such as location and search history.
In 2022 and beyond, search engine result pages (aka SERPs) are a complicated place and often feature ads, local listings, traditional organic traditional listings and many other types of results that vary based on the search query. Knowing where your website ranks on Google is an important part of any modern online marketing strategy.
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